Work Samples
Nursegrid
As a founding member of NurseGrid, I played a crucial role in the company’s growth and success across nearly seven years. As VP of Nursing (July 2019 – March 2020), I guided product development, sales, and customer success, while expanding NurseGrid’s network of over 1 million nurses. Earlier, I served as Acting President & COO, overseeing strategic decisions and Board communications during a leadership transition.
In my role as Head of Marketing (2017-2019), I scaled the team, managed a $400k annual budget, and enhanced the brand’s presence by organizing industry conferences. I also led marketing partnerships and drove thought leadership efforts.
As Head of Customer Success, I expanded the support and account management teams, including a pilot program for a Fortune 200 company. As a founding team member, I helped secure $1.2M in seed funding and launched NurseGrid’s brand from scratch, establishing a strong market entry for the company.
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Stability Healthcare
In my role as Vice President of Brand & Engagement at Stability Healthcare, I’ve led transformative efforts to elevate our brand through integrated performance marketing, strategic content initiatives, and creative campaigns that inspire our healthcare community. A key highlight of my work includes crafting a weekly email newsletter that reaches over 300,000 clinicians, providing valuable insights and fostering a sense of connection and loyalty among our healthcare professionals.
In each campaign, I emphasize our brand’s core values of authenticity, trust, and clinician-first advocacy, ensuring that our messaging resonates deeply with our audience. My work goes beyond marketing—I’ve played an active role in advancing Stability Healthcare’s tech-driven, customer-focused innovations. By refining user experience, fine-tuning our messaging, and fostering a culture of innovation, I am committed to keeping healthcare travelers at the forefront of our brand’s mission.
This blend of brand building, strategic communication, and tech innovation underscores my dedication to enhancing Stability Healthcare’s impact in the healthcare industry.
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BALA Footwear
At BALA Nurse Shoes, as the sole full-time marketer, I was responsible for developing the brand’s voice from the ground up and crafting a compelling narrative that resonated with healthcare professionals. My work was instrumental in leading BALA from obscurity to a breakthrough $1M pre-sale campaign, followed by impressive multi-million-dollar sales within the first six months—all achieved with minimal ad spend.
A highlight of my tenure was co-writing and assistant-directing a Telly Award-winning viral commercial that quickly gained over a million views. I also managed and grew BALA’s social media presence, launched email campaigns, and spearheaded strategic partnerships. Additionally, I led our signature color drop campaigns, bringing creativity and fresh energy to each product release, which helped build strong customer anticipation and engagement.
Through these initiatives, I played a key role in establishing BALA Nurse Shoes as a trusted, go-to brand for healthcare professionals, turning a bold vision into measurable success.
